At Google I/O, we launched the Wear OS by Google developer preview 2. This update added support for Actions on Google (AoG) and more power-related enhancements including a new battery saver mode.This developer preview includes updated Android Emulator images and a downloadable system image for the Huawei Watch 2 Bluetooth or Huawei Watch 2 Classic Bluetooth. This preview release is intended for developers only and not for daily or consumer use. Therefore, the preview release is only available via manual download and flash. Please refer to the release notes for known issues before downloading and flashing your device.Support for Actions on GoogleWe have revamped the Google Assistant on Wear OS to support features such as visual cards, follow-on suggestion chips, and text-to-speech. For developers, we added support for Actions on Google to Wear OS and existing Actions will work on Wear OS out of the box. Be sure to observe best practices for Actions on Google to get the best results such as short concise dialog and adopting to both visual and vocal feedback. This feature does not depend on Android P and is being rolled out to all Wear 2.0 users.Enhanced battery saver modeIn this Android P developer preview, we are launching an enhanced battery saver mode. While the watch is in this mode, the watch shows a power-efficient watch face and turns off a set of services including radios, the touch screen, and tilt to wake. Users can get the time by pressing the side button. A long press allows the user to switch back to a fully-operational mode and perform tasks such as paying with NFC or replying to a message. Developers should assume that their apps, watch faces, and complication data providers are not available in enhanced battery saver mode.Update on power saving featuresWe received much feedback on the power saving features in the last developer preview. As a result, we have updates on two features:Roll back of Wi-Fi off when BT is disconnected: To improve power consumption, the last developer preview would not connect to Wi-Fi when disconnected from Bluetooth. After listening carefully to user and developer feedback, we decided to roll back this change.Limited background activity and foreground service: A number of health and fitness developers have said their apps require background monitoring of the user's motion and other vitals throughout the day. The developers said their apps cannot perform background monitoring if background services are unable to set alarms and jobs. For these types of exceptional use cases, we recommend that the apps use foreground services to anchor alarms and jobs. For other use-cases, developer should look at both foreground service as well as limiting jobs and alarms to while the watch is on charger. We are still fine tuning this feature, your feedback and use-cases will be most helpful in helping us get this right.Smart Reply for bridged notificationsSmart Reply has been enabled for bridged notifications from the user's smartphone for some time. With the latest developer preview, we are introducing simplified Chinese support for our users in China. This feature is powered by an on-device model using TensorFlow Lite and the model is optimized for low-memory, low-power devices.To use this feature, developers should set setAllowGeneratedReplies of the reply action to true. Here's a sample code snippet with the important part highlighted in bold:In addition, for messaging apps, we recommend that developers use MessagingStylenotifications. This can give the algorithm a more structured data set on which to base its recommendations.
Android Things 1.0 — Android Things is Google's managed OS that enables developers to build and maintain Internet of Things devices at scale. Earlier this year at CES, we announced Lenovo, Harman, LG, and iHome are all building Assistant-enabled productspowered by Android Things. After a developer preview with over 100,000 SDK downloads and feedback from more than 10,000 developers, we announced Android Things 1.0 this week. Four new System-on-Modules (SoMs) are now supported on the platform with guaranteed long-term support for three years and additional options for extended support, making it easier to go from prototypes to production. To make product development more seamless than ever, the accompanying Android Things Console is also ready for production. It helps developers easily manage and update their devices with the latest stability fixes and security updates provided by Google.To get started with Android Things, visit our developer site and the new Community Hub to explore kits, sample code, community projects, and join Google's IoT Developers Communityto stay updated. We introduced a limited program to partner with the Android Things team for technical guidance and support building your product. If your company is interested, sign up for our OEM Partner Program. In addition to all these new developments, we're on the ground in over 140 countries, growing and expanding the developer community through programs such as Women Techmakers and Google Developer Groups (GDGs). We're investing in training programs like Google Developers Certification, building more courses through Udacity and other partners, to help developers deepen their technical capability. Today, 225 Google Developers Agency Program members from 50 agencies in 15 countries, are Android Certified. As part of our Google Developers Experts Program, we also now have more than 90 Android Developer Expertsaround the world actively supporting developers, start-ups and companies to build and launch innovative apps. We also continue to recognize the great work from top app and game developers. This year, we held our third annual Google Play Awards. The nominees represent some of the best experiences available on Android, with an emphasis on overall quality, strong design, technical performance, and innovation. Check out the winners and nominees. During Google I/O, attendees and viewers have an opportunity to dive deep with 48 Android & Play breakout sessions. Thank you for all your wonderful feedback, and please keep giving us your advice on where we should go next.
Mobile app development is one of the hottest topics in the present time. To be up-to-date with the latest trends in mobile app development, one can find a plethora of tech blogs all over the internet.Whenever you have an urge to find something new about app development, it is obvious that you get one or the other blog. It must be hard for you to decide which blog you should read and follow.Well worry not; we have made a consolidated list of best blog portals which will enlighten you with mobile application development and its trends.
By now, biometric technologies like fingerprint and facial recognition scanners are second nature to many mobile users worldwide. Our previous blog article, How Biometric Authentication is Shaping the Future of Security in Mobile Banking, explores the 2019 security landscape for biometric authentication, as well as the biometric modalities financial institutions can use to provide heightened security for their mobile app users. The demand for unparalleled security is still a headlining topic in the financial industry and biometric authentication certainly addresses the consumer demand for protection. This article, however, expands on what banks need to know about biometrics for convenience as an emerging must-have functionality for many financial apps and services. Despite the ever-growing demand for convenience in mobile banking, organizations should note – rushing to incorporate innovation for innovation’s sake can destroy the entire mobile app development process and the final product. The bottom line is incorporating biometric authentication needs to add value to the target user and the benefits must outweigh the cost and complexity of implementation. When it comes to evaluating different biometric solutions for convenience, there are a number of questions banks must ask before adopting the technology. TL;DR Is it user-centric? The level of depth for convenience in mobile banking apps is rising and to stay relevant in the market, banks need to push the boundaries of biometric technology to address highly specific user pain points. Financial institutions need to focus on using biometric authentication to address frequent in-app behaviors above and beyond the login process and remove friction from the mobile banking experience. Is it usable? It’s crucial to make sure the product’s usability design addresses multi-factor security. If a user’s first biometric login attempt fails, the fallback option needs to be optimized for convenience. Don’t rush to do away with PINs and passcodes immediately if manual login can serve as a quick and easy option for users to access their financial information. Is it accessible? Many devices today still don’t have access to particular types of biometric authentication, so it’s important to conduct user research to understand what biometric modality best suits the needs of the intended user base. Skip to a Section:Is it user-centric?Is it usable?Is it accessible?Addressing User Needs With Biometric AuthenticationIs it user-centric?Apple got the ball rolling for biometric authentication with Touch ID, and as a result, financial institutions are embracing the fingerprint login for mobile banking apps. Even though this is a step forward, the level of depth for convenience is increasing and to stay relevant in the market, banks need to push the boundaries of biometric technology further and resolve highly specific user friction points instead of offering just a generic login option. Bank of America is one financial institution employing a biometric convenience strategy with its new App Linking feature. With fingerprint scanning, customers can easily switch between the Bank of America, Merrill Lynch, Merrill Edge, and U.S. Trust apps without having to authenticate their information each time. The feature is implemented as a button inside the app that recognizes biometric data from the user’s fingerprint. Adding this feature shows Bank of America’s dedication to understanding their users’ in-app behaviors. Bank of America recognizes how often users switch between apps and eliminates the friction with biometric technology to make the mobile app experience more user-focused. Is it usable?User experience design is becoming more refined every day. New technologies and polished mobile apps are giving modern banking customers the leeway to demand just as much quality from financial institutions as they receive from other mobile app services. Mobile bank users want access to financial services on-the-go and as a result, mobile banking apps need to be limitless, but no technology is perfect. Biometric authentication doesn’t work every single time: some iris scanners won’t work with colored contacts, eye print ID doesn’t work if you can’t keep your phone still enough for the scanner, and ambient noise can interfere with voice recognition. For security, banking apps must have a fallback authentication method, but banks need to find the right balance between multi-factor security and mobile app usability. Implementing biometric authentication is meant to eliminate log-in pain points rather than present them to users in a different form. With multi-factor security, if a user’s first login attempt fails, the alternative authentication option needs to be particularly convenient. For banks, this means the PIN and passcode could still be around for a while. Using biometric authentication and manual password entries to combine something a user is and something a user knows reduces the risk of creating user frustration if biometric login attempts fail; users can quickly enter a familiar passcode and access financial information and services. Mobile banking users will likely see biometric recognition paired with PINs and passcodes for two-factored authentication before manual logins are obsolete. Is it accessible?According to Spiceworks reports, roughly 90 percent of businesses will bring into action some form of biometric authentication technology by the year 2020, as of today, 62 percent of businesses are already using biometrics. Despite the upward trend in biometric technology, the financial sector is still lagging behind other industries. Financial institutions are just starting to implement the initial phases of biometric authentication into their mobile banking apps, and fingerprint scanning is the starting point for many of these updates. However, consumers don’t look at fingerprint login as a luxury anymore, they view that functionality as a requirement for their mobile banking apps. On top of that, the ever-expanding list of biometric modalities appearing on consumer devices is challenging banks to keep pace with technology at the same rate as their customers, all while being mindful of accessibility. Biometric modalities are growing at a rapid pace, but not every device comes equipped with facial recognition, retina scanning or palm geometry scanning capabilities. It’s essential for banking institutions to be aware of accessibility when considering offering biometric functionality to mobile users. For example, HSBC is one of the latest financial institutions to offer Face ID to facilitate the login process for mobile app users. Through user research, HSBC discovered that a fifth of their corporate account holders used an iPhone X for mobile banking. With biometric authentication, HSBC is able to improve the login process for users with an accessible modality all while adding an additional layer of security backed by Apple’s 30,000 point-grid map that’s accurate to one in a million users. Addressing User Needs With Biometric AuthenticationBanks still have work to do to become digitally proficient in the eyes of mobile banking customers. Looking ahead, the success of banking mobility will be measured by how well financial institutions select features that encourage mobile engagement and preserve trust through mobile app usability. Biometric authentication will play a huge role in this growth period by making mobile banking activities more secure, efficient, and convenient.
Android users have got another reason to rejoice as Google announced the 9th edition of Android mobile operating system named Android 9 Pie. This version has come up with the extensive range of features with Artificial intelligence to provide users with more personalized experience. This latest version of the android operating system is named as usual on their dessert theme concept.Android 9 Pie | Image © GoogleWondering: Can My Phone Get Android 9 Pie?Android rolled out its final version, but initially, Android 9 Pie will not support every phone. This feature-rich version will specifically support the smartphones that are manufactured by the manufacturers who participated in Google’s Beta program for Android 9 Pie.Here are following manufacturers who participated in beta:–> Oppo–> Nokia–>Xiaomi–> Sony–> OnePlusIf you have a recent Google Pixel smartphone, you will have an over-the-air update to download soon or wait for the notification to update.Go to Settings > System > Advanced > System update and click the “Check for update”button.Android 9 Pie has new features that will leave the android users with the new level of the automation & user-experience:Intuitive NavigationNavigation is one of the primary element that determines the user-experience and contributes to the success of an app. Google has come up with the slight changes in the navigation’s factor. Android 9 Pie allows you to replace the traditional three buttons – Home, Back, and Overview by the new gesture navigation button. This gesture navigation will enable the users to swipe anywhere around the device like in iPhone X. In this interface, the overview button is removed, and back button will appear.Navigation gestures settings are not in default as for now, and user needs to do it manually:Settings > System > Gestures and toggle the “Swipe up on Home button” option.Android 9 Pie – Navigation | © GoogleAccessibilityAndroid 9 Pie has brought innovation in accessibility and introduced a new “accessibility menu” that has made some actions like taking the screenshot, navigation easier & interesting. Along with this, Android Pie has brought “Select to Speak” feature. To achieve this, they integrate OCR support for S2S in the camera that enables the users to access the text more seamlessly. Users need to select text when using the camera, and then the text will be highlighted and read aloud.Android 9 Pie has “Sound Amplifier” feature that allows the users to adjust the sound or audio over 100 settings dynamically.Adaptive Battery & BrightnessAdaptive Battery is the most significant achievement for the Android. In this feature, Adaptive Battery learns the individual’s app usage patterns. Collaborated with the Alphabet’s DeepMind team in London, Google has built this feature. It mainly prioritizes your apps and directs the power accordingly.According to Guardian “users of the Android P beta Programme on Google Pixels have found an increase in battery life in the region of 20%, which bodes well for Android smartphones.” Along with this, Google has embedded AI into the brightness control that will automate the level of the screen’s brightness according to the situation.Android 9 Pie – Adaptive Battery & Brightness | © GoogleDigital Well-beingThe term Digital Wellbeing refers to the Google’s anti-smartphone addiction tools. It is categorized into four elements – Dashboard, App Timer, Do Not Disturb (DnD), and Wind Down.Android 9 Pie comprises the dashboard which allows the users to track the time they are spending on their phone and apps. App Timer facilitate users to set time limits to app usage for specific apps. Do Not Disturb (DnD) feature will silence both audio & visual alerts. Wind Down function allows your phone to make itself ready for bedtime, and the screen fades to grayscale.Android 9 Pie – Digital Well-being | © GoogleNew in MediaAndroid Pie 9 has brought a lot of new things in Media including Multiple Bluetooth Connection, Sound Delay Reporting, HD Audio, High Dynamic Range (HDR) Videos, volume memory setting for each Bluetooth device. Along with this, Android 9 Pie addressed the picture storage issue and supported HEIF pictures that enhance the compression of images and reduce the amount of storage required.Privacy & SecurityGoogle has come up with the robust functionality that strengthens the security & privacy of the app & phone efficiently. To achieve this, Google has revamped the capabilities of handling background apps and provide users with the ultimate level of the privacy. Android 9 Pie has also enhanced the security through encryption of Android backups.These are six brand new features that have set Android 9 Pie apart from other versions. Android 9 has not only provided users with easy-to-use Navigation, but they also harness the power of artificial intelligence to make your phone smarter & adaptable. Thus, with Android 9 Pie your mobile experience gets better and better over the time.TechAhead built the fate of Android mobile app development by creating digital form factors that are usable, functional and intuitive enough to make life better.
In February at Mobile World Congress Barcelona 2018, Google unveiled the new version of Android, Android Go. The purpose of launching Android Go, also known as Android Oreo (Go edition) is to target the audience using the entry-level smartphones. The go edition is a stripped-down version of Android design to run on entry-level smartphones. It involves three optimized areas — the operating system, Google Play Store, and Google apps — all three have been reimagined to provide a better experience on lesser hardware.Why Another Version of Android?We have seen in the past few years, that in a country like India the smartphone makers usually win over budget buyers by offering them impressive experience at a low price. The inrush of these affordable devices has contributed to India overtaking the United States to become the second-largest smartphone market in the world. Google expects its next billion users to come from these countries like India and Brazil, where the purchasing power is lower than in the West.Moreover, even after this tremendous growth, there is a vast section of our society who couldn’t be reached by these smartphone creators. The smartphone infrastructure is somehow the most prominent barrier to the adoption of online services, not handset ownership. Even though India is the second largest smartphone market, many Android users suffer from expensive, spotty networks that make it difficult to access the web reliably. Here, as a solution, Google proposed Android Go: a new platform for bandwidth-optimized apps. Google wants to provide the users with a new generation of affordable, sub-$100 smartphones that work faster, provide more storage, and help reduce data consumption.How Does Google Remove the Barrier for the Entry-level Smartphones?TakeawayEven though smartphones at an affordable price have been the primary target of many companies, the smartphones rolled out to the market failed to provide the satisfactory user experience. The Android OS and its apps require a decent amount of RAM and processing power to function smoothly.However, to pack close to 1GB-2GB of RAM and a powerful enough processor without breaking the Rs 3,000 barrier is something with which Google is winning the hearts of the Indian users.No compromise with the user experienceOther than the optimizations to the Operating system, Android Go also comes with a new version of Play Store that brings new apps designed to run smoothly on entry-level phones. In the Android go edition google has created an entire series of apps like Google Assistant Go, YouTube Go, Google Maps Go, Gmail Go, Gboard Go, Google Play Store and a new version of Chrome that works extremely fast, and works smoothly on mobile data. This optimization has been made in the interest of users in rural areas of the country where high-speed mobile data penetration remains low.The Android Go friendlinessAt the Google I/O conference 2017 the CEO Sundar Pichai revealed how the techies at Google made optimizations to the UI and core of the mobile OS, to build an all-new friendly budget phone platform, Android Go.At the Mobile World Congress, many manufacturers showcased the smartphones that cost as low as $50 (Approx Rs 3,000) and sport as little as 512MB of RAM. Let’s take a look at the newly launched Android Oreo Go smartphones.The Newly Launched Android Oreo Go SmartphonesThe first set of Android Oreo Go devices were displayed at the Mobile World Congress 2018. Total six smartphones were announced, but something was fascinating about Alcatel 1X that it made itself stand out. Other than the affordable price it came with 18:9 display. This Alcatel device is available as two alternatives, €100 for a single-SIM and €110 for a dual-SIM version and both available with 1 or 2 GB of RAM.Other Android go devices were Nokia 1, Micromax Bharat Go, and Lava Z50. Both Lava and Micromax are created to target the Indian market. Few of these devices are already out for sale while others are yet to come. These six smartphones are just the start, but the number will increase pretty soon as Huawei and Transsion have announced they are on board with the program.We at TechAhead are waiting for the new companies to take advantage of the new version. Let’s further see how the go edition of Android will present its significant impact on the Indian market.
Do you love AR objects? Well, who doesn’t?Google Introduces AR Stickers to Android Phones by Its Motion Stills AppAn app by Google, motion stills app was launched on Android last summer which proved to be a fantastic app for video capture and viewing experience on a wide range of Android phones. The Motion Stills technology was further refined to enable the new motion photos in Pixel 2. Google then dropped AR Stickers on the Pixel 2 in December.“I don’t have a pixel 2, how does it matter to me?” that’s what you are thinking. Right?So, for all the Android users, I have a crazy news. Google’s Motion Stills app brings augmented reality to almost any Android phone.Oh, my people at TechAhead are already going mad over it. To enhance google, ARCore augmented reality developer platform this AR mode has been one of Google’s first features for Android. Like Apple’s ARKit, ARCore senses surfaces and allows you to drop objects onto them. Unlike ARKit, ARCore doesn’t have wall detection yet, but given the fractured nature of the Android device landscape, product development is going to be a more laborious process now.Well coming back to the motion stills app, the new AR mode lets a user touch the viewfinder to place fun, virtual 3D objects on static or moving horizontal surfaces (e.g., tables, floors, or hands). Users can interact with a dynamic real-world environment seamlessly and can also record and share the clips as GIFs and videos. When you touch the viewfinder, Motion Stills AR “sticks” a 3D virtual object to that location, making it look as if it’s part of the real-world scene.Motion Stills relies on many of the same technologies, but with this latest update, Google is making moves to enable AR experiences that are good-enough so they can bring that technology to more people and devices.You can read more about the feature here. Future of Augmented Reality Apps for AndroidExperts predicted that the AR market could be worth £122 billion by 2024. So, this is the start of something massive.We, as marketers, creators, and tech evangelists, when talking about the Augmented reality, see the future as; one day AR will be used by every child. And that is an absolute expectation of potential in marketing on AR and in creating AR experiences.You know what’s fascinating about the current time? It’s the fast-changing nature of technology. Like flip phones saw their end over ten years ago and we might see the dying breath of the screens we use currently. ? Our smartphones, tablets, PCs, and TV monitors are in danger.And that’s the future of augmented reality. What you have today, may turn to be something big tomorrow.You know the truth well. Augmented reality from your assistant is now your favorite Pokemon. From productivity apps to lifestyle, utilities, and file managers. From the boxed in screen AR to glasses, contact lenses. Google, being the innovation itself has already come up with Google Glass which killed the device due to privacy concerns. But it looks like it is back and maybe soon we will see it.So, stay updated with TechAhead for the current trends and don’t forget to play with AR objects by Google motion stills.
The Internet has changed the way that we consume.Today, more than ever, buyers have the power to purchase items from virtually any retailer in the world. That’s why the ecommerce industry has been booming.Advancements in technology are also changing how consumers behave and how they purchase products and services.Look around you. It seems like everyone has a smartphone glued to their hands at all times.So it’s no surprise that more than half of all Internet traffic comes from mobile devices.But mobile users are doing much more than just using these devices to browse online. They are also using phones and tablets to buy.In fact, 62% of people who own a smartphone have made a purchase using their device in the past six months.Simply put, people are using mobile devices to buy.From a business perspective, you need to recognize the latest mobile trends and adapt accordingly.There are two main ways for consumers to make purchases from mobile devices. They can buy from mobile websites or directly from mobile applications.Some of you may already have a mobile friendly website. But that’s just not enough.You need to develop a mobile app to maximize your revenue opportunity.Use the data and statistics that I’ve researched in this post to help you make an informed decision about going mobile or launching a mobile app for your ecommerce business.Key Mobile Commerce Statistics82% of Internet users in the United States have used a mobile device to shop online35% of US consumers use only their mobile device to buy onlineIn 2017, the US had $156 billion in mobile commerce salesBy 2021, experts estimate that US mobile commerce sales will eclipse $420 billionConversion rates from mobile apps are three times higher than mobile sitesMobile shoppers spend twice as much money as other customers53% of smartphone users buy from company-specific apps42% of smartphone users plan to do more shopping from their mobile devices in the coming yearMobile Commerce Usage and RevenueMobile commerce is on the rise.It’s been growing and will continue to grow at a rapid rate in the coming years. Take a look at this graph to see what I’m talking about.What portion of your company’s sales comes from mobile devices?If you haven’t been targeting mobile users, the first thing you need to do is make sure that you have a mobile-friendly website.This will make a huge difference in your mobile conversion rates. In fact, a mobile-friendly site makes it 67% more likely that a customer will buy a product or service online.On the flip side, if a website is not friendly from mobile devices, there is a 61% higher chance that the customer will leave and go to another website.For those of you who don’t currently have a site that has been optimized for mobile devices, I’m willing to bet that you’re struggling to drive mobile commerce sales. People are going to buy from your competitors instead.Don’t get me wrong, I’m not saying this to discourage you. It’s not too late to implement a mobile-friendly design.In addition to the layout, your mobile site also needs to load fast to be effective.According to research from Google, the bounce rates on mobile sites increase to 32% as page loading times go from one second to three seconds.The probability of a bounce increases by 90% if that loading time reaches five seconds and 106% from one second to six seconds.If you’re not sure how well your existing site performs on mobile devices, simply take advantage of a free mobile-friendly test tool.Mobile App UsageMobile websites aren’t the only way for consumers to buy from their mobile devices.As I said before, mobile apps are the other method. Today, this has become absolutely necessary for all businesses.That’s because the majority of mobile time is spent using apps.On average, people spend 3 hours and 40 minutes using their mobile devices each day. Just 10% of that time is spent on a mobile web browser.So if you’re relying on a mobile site alone to drive revenue for your business, you’re missing out on a huge opportunity.The reality is that mobile users prefer apps over a mobile browser. The data is clear.51% of people open a mobile app up to ten times each day.25% of people open a single app between 11 and 20 times each day. An additional 16% of mobile users open the same app 21 to 50 times daily.As you can see from these numbers, not only are consumers spending the majority of their mobile time on apps, but they are opening those apps numerous times throughout the day.So if you can launch an app and get people to download it, the chances of them opening it more than once during the day is high.With each open, it also increases the chances of the user making a purchase.I know what some of you are thinking. Sure, people are opening mobile apps dozens of times throughout the day, but what kind of apps are they opening? Are they really going to buy products from these apps?Absolutely.In fact, shopping apps have the highest growth rate in terms of year-over-year sessions.Just look at how these types of apps compared to the other apps on the list.What’s even more impressive is where shopping apps rank compared to the average year-over-year sessions of all categories.The usage of mobile shopping apps is 48% higher than average. This is a great opportunity for any business that sells products and services online.Mobile App RevenueSo how much money is actually being made with mobile apps?As an expert in this industry, people often ask me if there is really enough of an opportunity for smaller businesses to generate revenue with mobile apps.There is plenty of money to go around.Average mobile app revenue per userIn order to have a successful app, you need to get downloads.As long as you’re able to get people to install your app on their mobile devices, those downloads will ultimately translate to dollars. The more users you have, the more money you’ll make.Exactly how much money are we talking about here?Let’s take a look at the benchmarks for different industries and types of apps.At first glance, these numbers may not seem that high to you. But once you start doing some math, you’ll realize that how much money can be made.For example, let’s say you have a shopping app for your retail business.In a three month stretch, the average revenue per organic user is $20.63, based on the benchmarks in the graph above.Again, on the surface, $20 doesn’t seem like much. But think about that number when you scale it. If you have 100,000 downloads, that translates to more than $2 million in revenue per quarter.At that rate, you’ll get $8 million in revenue annually.Those are modest estimates.Remember, we’re just using data from the average benchmarks. If your app can outperform the averages, you’ll make even more money. Those figures could easily double or triple.Plus, that figure was for 100,000 downloads. Just wait until you get to more than one million installs for your mobile app.Global mobile app revenueMobile app usage and revenue shouldn’t just be limited to the United States, although lots of the data we looked at so far focused on American consumption.But I wanted to give you a better idea of where mobile app revenue stands on a global scale.Mobile app usage is rising in popularity worldwide, which is translating to revenue growth all over the world.From 2016 to 2017, there was a 35% increase in gross app revenue. That’s a massive number, especially when we’re talking about billions of dollars here.I’m not expecting that growth rate to slow down at any time in the near future, and neither are other experts.In fact, it’s predicted that we’ll reach $189 billion in app revenue worldwide by 2020.Why is this important for you?Well, even if you’re only focusing on US markets today, you might consider targeting mobile users in other countries in the future. It’s encouraging to know that there is definitely an opportunity for you to be successful penetrating new markets across the globe.Mobile App vs. Mobile SiteOK, so we talked about the importance of having a mobile-friendly website earlier. I’ve also shown you how much money is being made with mobile apps.So which one is more important for your business? It’s time to compare the two.In short, you need both to be successful. But with that said, having a mobile app is definitely more important and necessary to drive the most revenue.That’s because 78% of people would rather access a store from an app compared to a mobile website. These are the top reasons why consumers prefer mobile apps.As you can see, consumers say that apps are more convenient and faster than mobile websites.Plus, their settings and stored. Not only is this easier for the customer, but it also increases the chances for them to buy. But we’ll talk about that in greater detail shortly.Here’s something else to keep in mind. Customers who buy from an app spent two times more than customers who shop from mobile sites and desktop devices.Furthermore, consumers also spend three to four times longer browsing on mobile apps than they do from desktop and mobile sites.There is a trend here. The longer they spend browsing, the greater chance they have of buying, and spending more money.Mobile app users will be your most loyal customers.That’s because they are twice as likely to return to your store within 30 days, compared to people who buy from a mobile site.This relates back to why customers prefer mobile apps over mobile sites. They get benefits and rewards for using the app, which helps personalize their experience.You can enhance your business mobile app by implementing a customer loyalty program through that platform.Conversion ratesUnderstanding your conversion rates is a key component to running a successful ecommerce business.How many people are navigating to your website each day? What percentage of those visitors are converting?If those numbers are too low, you’ll have to identify what’s wrong with your conversion funnel.The same concepts can be applied to customers accessing your store from mobile devices, whether it be from a mobile site or mobile app.Look at the difference between a mobile browser and mobile app.Users view nearly four times as many products from an app and add items to their cart at roughly double the date compared to mobile websites.Conversions are 130% higher on apps.Why? Apps are just easier and more convenient to use.Shopping cart abandonment ratesWith higher conversion rates, mobile apps also have lower shopping cart abandonment rates than both desktop websites and mobile browsers.Just look at these numbers to illustrate my point.As you can see, mobile sites have the highest abandonment rates of the three options.The reason why cart abandonment rates are lower for mobile apps is the same reason why their conversion rates are higher. Mobile apps simplify the checkout process.Here’s why.When a customer wants to buy something from a mobile website, it takes much longer.After they add an item to their cart, they have to input all of their information. I’m referring to things like:namephone numberemail addressshipping addressbilling addresscredit card numberThat’s a lot of information to type with your thumbs on a four-inch screen. Even if someone wants to go through this process, there is a chance that they make a mistake and have to start over.But all of this information is stored on mobile apps, so there’s less friction.Mobile app users have the ability to check out in just a few clicks.Plus, if they leave something in their shopping cart, you have a better opportunity of getting that user to ultimately convert. In addition to sending cart abandonment emails, you can reach mobile users with push notifications reminding them about items left in their cart.You won’t have this option from mobile browsers.Average order valueSo far we’ve established that mobile app users convert at higher rates than people browsing on mobile sites and have lower shopping cart abandonment rates.Now let’s compare how much money people spend on different platforms. Mobile apps have an average order value that’s 10% higher than mobile websites.So if you want customers that convert at high rates and spend more money, you’ll definitely want to use a mobile app to your advantage.This is a winning formula to drive business growth.Mobile Commerce Sales by DeviceNot all mobile devices are created equally.Consumers have different usage statistics and spending habits based on the type of the device that they’re using.Let’s compare some of the different devices to show you what I’m talking about. You can use this information to target your customers accordingly based on what they’re using.Smartphone vs. tabletFirst, let’s talk about the two different types of mobile devices.Smartphone users use their devices differently than tablet users. When it comes to mobile commerce shares, smartphones perform better.As you can see from this graph, smartphones generate more sales than tablets.It’s been a trend for the past three years, and it’s continuing to trend in that direction in the future.But that doesn’t mean you shouldn’t keep tablet users in mind when you’re designing your mobile app. Tablets still account for a quarter of total mobile commerce sales.You have to be sure that your UX is great for every device.So make sure you understand why screen size and screen resolution is important. Then you can plan and design your app accordingly.Android vs. iOSApple and Android users behave differently as well.Most businesses don’t realize it, but the spending habits of these two groups of people are very different. Just look at the average amount spent per transactionfrom each operating system.Apple users spend nearly triple the amount of Android users.This is something to keep in mind when you’re deciding if you want to launch your app on iOS or Android first. There are more Android users globally, but Apple users spend more money.With this in mind, you won’t need to worry about which platform to build for first if you develop a hybrid app or progressive web app. This gives you the opportunity to launch on both the Apple App Store and Google Play Store simultaneously.ConclusionWe just covered lots of data, so give yourself a moment to let it sink in.What exactly does all of this mean?In short, your business needs to focus on mobile users.Having a mobile-friendly website is important, but if you want to generate the most revenue and maximize your potential, you’ll need to develop a mobile app.Customers prefer mobile apps. That’s where they are spending the most money.Refer back to all the data we covered comparing the conversion rates, cart abandonment rates, and average order values between mobile apps and mobile websites.Apps outperformed mobile sites in every category.Now that you’ve recognized the need for a mobile app, it’s time to get started. This can seem a bit intimidating if you’ve never done this before, but it doesn’t need to be.For those of you who need help building a custom mobile app for your business, we can help you out. Just contact us, and we’ll help you increase your mobile commerce sales with an app.