With the technology industry continuously evolving, it has begun to have an impact on many other industries too. In this case, the travel industry.
Direct and total contribution of travel and tourism to the global economy from 2006 to 2017 (in trillion U.S. dollars), Image Source – statista
Technology, and more specifically the focus of this article, mobile applications, have had a tremendous impact on the travel industry and on top of that, have done so in a variety of ways. So without further ado, let’s jump right in and take a look at how mobile apps are constantly changing the travel industry.BenefitsIn order to draw potential customers away from their stores and their website, travel agents will provide users who decide to use their mobile application with benefits.
Benefits such as discounts on their first bookings, or special offers on their next trip. There is a variety of reasons for attempting to draw more users to using their application, although a big one is free advertising.
Let’s take the Apple App Store for example. The Apple App Store has a “Top Charts” section. The more users that travel agents get to use their application, the more “good reviews” that are left regarding the application, the higher the application will be on the “Top Charts” list.This may not seem like an important aspect of having an application, although this will show their application to a wider range of people and thus, it will have more downloads and inevitably increase their sales.
AnalyticsLet’s look at this from a business perspective. A travel agents goal is to make as many sales as possible and simply maintain a high profit margin, while at the same time providing their customers with both a high quality service and a high quality experience.With this in mind, similar to what most businesses do with their websites, travel agents collect information about the users who use their mobile app. This allows them to pinpoint the most used features of the applications, collect customer feedback, and ultimately better the service that they provide their customers with.Not only is this important for a travel agent, but it’s important for customers too as it ensures that they are receiving only the best services.Why People Use Apps?Simply put, it is a lot easier for us to use an application rather than go through the hassle of accessing a website.To put this in perspective, applications are developed for a specific reason. Thus, specific features are included within the application to make the process easier for customers to do what they want. On the other hand, mobile browsers are focused on working with as many websites as possible, therefore certain aspects of travel agent websites may not work as well as an application can.Again, mobile applications are much easier for customers to use on their mobile phone rather than accessing a website on their mobile phone.Bottom line, it is a lot more convenient for people to use a mobile application on their mobile device rather than using a website, even if the website is optimized for mobile use.
To Conclude…Mobile applications are constantly changing many industries, and the travel industries is one which is impacted the most. Mobile apps are allowing for a much smoother travel experience between both the customer and the employee.Nothing but good has come from mobile apps and given what we’ve discussed today, I think that it’s safe to assume nothing but good will continue to come from them.