• What’s New in iOS 11

    What’s New in iOS 11

    Wednesday, May 30, 2018

    iOS 11 sets a new standard for the world’s most advanced mobile operating system. Your apps can now become more intelligent using the power of machine learning with Core ML. You can create incredible augmented reality experiences with ARKit. And you can deliver a more unified and immersive user experience with new multitasking features, including drag and drop for iPad, the new Files app, new camera APIs, new SiriKit domains, Apple Music integration, and more.

  • What's New in ARKit 1.5

    What's New in ARKit 1.5

    Wednesday, May 30, 2018

    The latest update of ARKit in iOS 11.3 delivers new features that let you create an even more realistic user experience. With improved scene understanding, your app can see and place virtual objects on vertical surfaces, and more accurately map irregularly shaped surfaces. Real world images, such as signs, posters, and artwork can be integrated into the AR experience, so your app can fill a museum with interactive content or bring a movie poster to life. And now, the pass-through camera view of the real world is higher resolution and supports auto-focus for a sharper view in more situations.

  • Get your apps ready for the next level.

    Get your apps ready for the next level.

    Wednesday, September 19, 2018

    iPhone XS, iPhone XS Max, and iPhone XRfeature a trio of all-screen displays paired with A12 Bionic and the next-generation Neural Engine. A12 Bionic is the smartest and most powerful chip ever in a smartphone, and is designed for performance in mind with Core ML, ARKit, Metal, and more. And now Face ID works even faster than before to securely and privately unlock, authenticate, and pay.

  • Get Ready for ARKit 2

    Get Ready for ARKit 2

    Wednesday, September 19, 2018

    Build unparalleled augmented reality experiences for hundreds of millions of users on iOS — the biggest AR platform in the world. With ARKit 2 on iOS 12, your AR apps can now be experienced by multiple users simultaneously, and resumed at a later time in the same state. You can also incorporate real-world objects into your AR experiences, giving your users even greater immersive opportunities.

  • The Definitive Guide to Mobile App Development Costs [Infographic]

    The Definitive Guide to Mobile App Development Costs [Infographic]

    Friday, January 11, 2019

    Many companies face barriers to introducing a mobile app strategy into its current business structure: existing frameworks, legacy systems, development philosophies, and even undervaluing the importance of mobile app development overall. On top of these challenges, the costs involved in transitioning from current operations and building a successful mobile app also weigh heavy on the minds of management.  It’s easy to make mistakes, and when companies are looking at large-scale investments like app development, avoiding the missteps that can cause development costs to inflate is a must. So, the question is at the top of mind for many: how much does it cost to build a mobile app? How Much Does It Cost To Build An App?Is there a definitive answer?  Trying to resolve the slippery cost matter raises plenty of other questions about what you’re paying for: what development aspects are you including in the overall cost? What development approach are you going to take: native, hybrid, or web? Are you thinking about marketing? Are you factoring on-going maintenance and support? Have you budgeted for contingency? What is your change management strategy?  There is only one true answer – mobile app development costs range on a case-to-case basis. This answer is frustrating, but using the infographic above as a reference point will help illustrate which components of development affect cost so you can make the most informed decisions about managing your development project.This Infographic Provides:Price ranges for small, mid-sized and large apps based on product complexity  A money saving strategy Insight into the pricing models of development firms Hidden costs and other considerations

  •  How Mobile Apps Are Transforming Travel Industry

    How Mobile Apps Are Transforming Travel Industry

    Friday, January 11, 2019

    With the technology industry continuously evolving, it has begun to have an impact on many other industries too. In this case, the travel industry.Direct and total contribution of travel and tourism to the global economy from 2006 to 2017 (in trillion U.S. dollars), Image Source – statista Technology, and more specifically the focus of this article, mobile applications, have had a tremendous impact on the travel industry and on top of that, have done so in a variety of ways. So without further ado, let’s jump right in and take a look at how mobile apps are constantly changing the travel industry.BenefitsIn order to draw potential customers away from their stores and their website, travel agents will provide users who decide to use their mobile application with benefits.Benefits such as discounts on their first bookings, or special offers on their next trip. There is a variety of reasons for attempting to draw more users to using their application, although a big one is free advertising.Let’s take the Apple App Store for example. The Apple App Store has a “Top Charts” section. The more users that travel agents get to use their application, the more “good reviews” that are left regarding the application, the higher the application will be on the “Top Charts” list.This may not seem like an important aspect of having an application, although this will show their application to a wider range of people and thus, it will have more downloads and inevitably increase their sales.AnalyticsLet’s look at this from a business perspective. A travel agents goal is to make as many sales as possible and simply maintain a high profit margin, while at the same time providing their customers with both a high quality service and a high quality experience.With this in mind, similar to what most businesses do with their websites, travel agents collect information about the users who use their mobile app. This allows them to pinpoint the most used features of the applications, collect customer feedback, and ultimately better the service that they provide their customers with.Not only is this important for a travel agent, but it’s important for customers too as it ensures that they are receiving only the best services.Why People Use Apps?Simply put, it is a lot easier for us to use an application rather than go through the hassle of accessing a website.To put this in perspective, applications are developed for a specific reason. Thus, specific features are included within the application to make the process easier for customers to do what they want. On the other hand, mobile browsers are focused on working with as many websites as possible, therefore certain aspects of travel agent websites may not work as well as an application can.Again, mobile applications are much easier for customers to use on their mobile phone rather than accessing a website on their mobile phone.Bottom line, it is a lot more convenient for people to use a mobile application on their mobile device rather than using a website, even if the website is optimized for mobile use.To Conclude…Mobile applications are constantly changing many industries, and the travel industries is one which is impacted the most. Mobile apps are allowing for a much smoother travel experience between both the customer and the employee.Nothing but good has come from mobile apps and given what we’ve discussed today, I think that it’s safe to assume nothing but good will continue to come from them.

  • 5 Most Underestimated Factors that Play Vital Role in Mobile Apps Success

    5 Most Underestimated Factors that Play Vital Role in Mobile Apps Success

    Friday, January 11, 2019

    Every app idea comes with a baggage of expectations with it. Every company and entrepreneur want their app to perform outstandingly on the app stores. In order to get business apps that can live up to the user’s expectations & achieve desired sales targets, companies and business owners are paying a huge amount of money. Presently, mobile apps design & development industry is having a great time out there in the I.T. market.With every passing year, the numbers of enterprise mobile apps are increasing rapidly on the app stores. As compared to the numbers of new apps uploaded per year, the success ratio is quite less. There are some genuine behind huge numbers of enterprise mobile apps failing to deliver desired outcomes. One such reason is companies’ misses to understand the user’s expectations and app marketing fundamentals. Let’s find out some of the important yet ignored factors that play an important role in app success –1. App Icon – App icon is the first thing being noticed by the users. Every app icon tells something about the app and is responsible for the first impression of the app on the users. It is very usually these days that some excellent apps didn’t perform up to their caliber due to lack of well-designed app icons.The one common thing in every app that created history in term of no. of downloads & ROI (Return Of Investment) is a logically designed app icon. Many of companies takes their app icon for granted and concentrate more of the functionalities of the app, ignoring the importance of app icon ultimately leads to app failure. In the nutshell, we can say that it is very important for every app to have a sensible & appealing icon for its success run on the app stores.2. App Description – Another major reason behind the poor performance of many enterprise apps is the badly written app description. In most of the cases, companies and entrepreneurs don’t pay much attention to the quality of their app description.Using copied contents from another relevant app confuse the users and results in lower numbers of downloads. That is why it is very important to have originally written content explaining all the features & functionalities of the app in the best possible way. A detailed app description help users in knowing every possible information of the app and thus boost the numbers of the downloads.3. App Size – Many of the innovative business apps fails to perform up to their caliber because of their size. Users simply hate the app that offer interrupted navigation, no matter how good or bad are its features.The size of the app is one of the main reason behind it’s interrupted user experience. Having great design and features are not enough for an app to make it to the million downloads mark. The size of the app is equally important and must be such that it can execute complex tasks without any interruption.4. User’s reviews and feedbacks – Companies and business owners usually take user’s reviews and feedbacks on their enterprise mobile apps for granted. Ignorance toward user’s take on the app is another factor that leads to its failure. In fact, user’s review is the best way of knowing the scope of improvisation in the app.Many of the success enterprise apps that didn’t get the overwhelming initial response comes into the limelight after release many updated versions on the basis user’s view. Taking regular follow ups on the user’s reviews and getting them implemented is the best way of developing the flawless enterprise mobile app.Introducing improvisation in the functionalities and other aspects of the app on the basis of user’s feedback is one of the best practices. In the nutshell, developing an enterprise app and uploading it on the app store is not just enough for better sales & business growth.5. App marketing – Most of the companies concentrate only on the design & development cost of their enterprise mobile apps. In fact, getting a business mobile app developed is not enough for better sales and growth. Companies need to invest in the marketing of the app as well for its better visibility among users. Marketing plays a crucial role in deciding the destiny of any enterprise app. Like every other new product, mobile apps also needs an initial marketing boost.It is very necessary to have a marketing budget also apart from design & development cost of the app. Companies and entrepreneurs can invest on paid banner ads, press releases, reviews, etc. for marketing point of view of the app.So, if you’re thinking of getting any of your enterprise mobile app developed, don’t forget to market it well. As marketing not only, help in getting more numbers of app downloads but also boost its brand value.We hope this blog post will help you to find out what small but vital factors are missing. At Whollysoftware, our team takes utmost care of every aspect small to big for the success of an app. You can share your queries or app requirements with our experts.

  • iOS 12 Officially Released: Best New Features For Your iPhone

    iOS 12 Officially Released: Best New Features For Your iPhone

    Friday, January 11, 2019

    iPhone users got another reason to rejoice as Apple has officially released the most awaited iOS 12 version on Monday. This new OS will beef up your iPhone, iPad, iPod for the coming next-generation apps. iOS 12 have brought various noticeable features including better notification, speed & performance, FaceTime, and much more that can make your iPhone experience even faster, seamless and more intuitive.  Wondering: Can My Phone Get iOS 12iOS 12 operating system runs seamlessly over every iOS 11 compatible devices including iPhone 5S or later, iPad mini 2 or later and 6th generation iPod touch or later.If you have above compatible devices, then your device is automatically prompted to install iOS 12 or else you can unroll your device for the update to appear. You can manually upgrade by navigating Settings > General > Software Update.Best New Features in iOS 12 For Your iPhoneImprovement in SpeedPerformance and speed are the two most important factors that determine the user experience. This OS release focuses on speeding up the things that user do every day, right from launching the camera to typing on the interface. Users will experience significant improvement in the speed of the device, and things will happen faster than ever.iOS 12 ensures 70% faster swipe to the camera, 50% faster keyboard display, and 2x faster app launch. Thus, enhancement in speed will improve the performance level of the device.Major Change to Face TimeChange in Facetime is considered to be the significant change in this release. According to Apple, FaceTime now supports video and audio with up to 32 people at once. Along with this, users will notice a change in the interface features, now the tile of the person speaking gets larger automatically. It will help users to remain on the track of the conversation. OS 12 enables users to start Group FaceTime right from a group thread in Messages at any time.Changes in Camera EffectsUsers will enjoy Liven conversation feature, where they can easily add any personality or FaceTime to the messages right from the in-app camera. Along with this, users can easily create videos or pics using new cool filters, fun stickers, new animoji, animated text effects, memoji, and much more.More Reality in Augmented RealityApple focuses on creating a more immersive augmented experience through iOS 12 release. It enables multiple users to experience the reality simultaneously by sharing or sending AR objects through message & emails. Apple’s AR app “Measure” can acknowledge the real-world objects just by pointing the camera at them.Smart Management of NotificationUnlike Android, iOS 12 finally come up with the smart management of notifications. Through this feature, users can efficiently manage their notifications in real time from the Lock screen, send notifications from a specific app to Notification Center, or turn them off altogether. Along with this, Siri makes intelligent suggestions about user’s alerts based on how they interact with them. iOS 12 facilitates users to set Do Not Disturb (DND), and it automatically turns off as soon as the event ends.Photo Search OptionFinding any photo on your phone is no more a daunting task. Thanks to iOS 12 that has revolutionized the way to search photos. This operating system facilitates users with the ‘Search Suggestions’ including Moment, People, Places that help them to find the exact picture they want. The smart search suggestion will display the images related to recent events, people, and places immediately.Convenient ShortcutsiOS 12 enables the users to smartly streamline all the task efficiently that they do with Shortcuts. Siri has done a lot to refine the user experience. It can now pair your daily tasks with the third-party apps that suggest correct shortcuts at the time you need. Along with this, users can run Shortcuts with the voice as well.For instance – If you daily pickup a vegetable on the way to home after work, then Siri will memorize your routine and suggest you when required.Screen Time Facility Screen Time feature of iOS 12 served with the aim to provide safety & security. This feature facilitates complete control to the users especially parents to track how their kids are using the device. Screen Time ensures a better understanding of the user’s behavior.Enhance PrivacyApple always values the safety & security of the users and make best possible efforts to tighten the security. iOS 12 has taken privacy & security beyond the level of the expectation. According to Apple, Safari has now stopped Share buttons and Comment widgets on sites from tracking you without permission.These are nine brand new features that have made iOS 12 a great release. Some excellent features like Smart notification management, enhanced privacy, convenient shortcuts, smart photo search will make your mobile experience more responsive and pleasing.

  • iOS Application Code Basics a Business Owner Should Know

    iOS Application Code Basics a Business Owner Should Know

    Friday, January 11, 2019

    A business person seems to be quite a busy person who is involved in putting efforts into various activities from generating cash flow, sales, financial, intellectual and physical capital that further fuels economic development and growth of his organization. Nowadays in business world, changes can be hard to predict as the world is changing with rapid pace than ever. Change has become a fundamental process in the present tech savvy world.Business persons are making their best efforts to adapt the growing technology. Now a days the technology is exponentially growing in the mobile world so we have jotted down some coding basics a business person should know when he is looking out for iPhone app experts for development.Basically there are two categories under which mobile application development can be done:#Application Built for Performance#Application built for Code FlexibilityLet’s discuss about the coding that is done for Optimal Performance of an Application.Tip 1: Lessen the Use of Memory–Don’t hold unnecessary objects in array or dictionary to hold data as the outcome of it is greater use of memory and degrading thereby degrading the overall performance off the App.Tip 2: Re-usage of Object Allocation–Reusing the objects that have been allocated so as to save time instead of creating it again and again. So as to minimize time, efforts and money.Tip 3: Maximize Table & Collection View–For a performance centric application we should maximize the usage of table view and the use of collection view. Focus should be given on performing re-usability of Table view & collection view.Tip 4: Usage of Timer and location on necessity–Timer and location if incorporated in an app drains the battery quite fast so its usage should be restricted and used as per necessity only.Tip 5: Maximize use of threading–We should maximize the use of threading in code while development of an iPhone application so as to enhance the speed of application.Tip 6: X code Instruments Usage–iOS applications should use X code instruments to find leakages and other necessary bugs so as to fix the issues in the code written for any application 7 even to enhance them.Now Let’s throw some light on ios app that is built with a Flexible Code so that it may later on be added with more functionalities and services.Tip 1: Usage of OOPS concept–While developing an iOS application which is required to have a flexible code, we need to lay stress on usage of OOPS Concept (Object Oriented Programming Concept) though the platform for iOS development is objective which is already an Object oriented platform.Tip 2: Usage of Design Pattern–For a flexible code we must use design pattern which is a concept of programming in objective C.Tip 3: Proper Optimization–Proper optimized code should be written so that in future if any service or functionality is needed to be added upon the application may withstand it.Tip 4: Re-usability of Classes, Database Handling & API Integration–A flexible code should involve maximum reusing of codes, classes, data base handling and Application Program Interface throughout the codes of application.Tip 5: Complexity & No. of lines–The complexity of the application and number of lines written for an application should be proportionate so that the code remains flexible and it may not create any problematic scenario in the future while the application is under enhancement stage.Its always better to decide whether or not your application may need enhancement in the future or not. So that it may give you an idea to whether ask your iOS Application developers to write code just for the performance of your application or to write code in such a manner that its flexible to withstand the functionality enhancement your application may provide to the users.

  • 8 Important Announcements Made by Apple During WWDC 2016

    8 Important Announcements Made by Apple During WWDC 2016

    Friday, January 11, 2019

    On June 13, Apple kicked off their annual (highly loved) Worldwide Developer Conference (WWDC) in San Francisco, California. This was the first time the event was held at the Bill Graham Civic Auditorium, earlier it used to take place a mile away at the Moscone West convention centre.While WWDC is majorly aimed at developers, and participants from around the globe come to learn how they can create better apps for upcoming Apple products, and it is also used as an opportunity by Apple to show off their latest software updates.WWDC 2016 is a 5 day event taking place from June 13-17. The important announcements however were made on June 13, during the keynote. The event was started by CEO Tim Cook who started by explaining a few points about how wonderful Apple is, after which other important Apple bigwigs took the stage and got down to business. Following are the Top 8 Announcements made by Apple during WWDC 2016.Siri is Open to Non-Apple AppsThis is one of the biggest and best news — Apple has now opened Siri to third-party developers. Our app experts are very excited to get their hands on it, and start integrating it for our client’s apps. Siri will now finally be able to interact with non-Apple apps. Users can now give commands like “Hey Siri, hail an Uber,” or, “Siri, play my playlist on Spotify,” and Siri would be able to do those things, rather than the boring response which opened a Safari search result.macOS SierraApple is changing the desktop and laptop OS branding. OS X 10 will now become macOS Sierra. With macOS, the Siri is also making its debut on the tradition Apple computers. Other important new features include the ability to auto sign-on (yes, you no longer need to unlock your computer with a password, given your iPhone is within reaching distance), Apple Pay is now web-enabled, and notification center has also been redesigned.iOS 10Craig Federighi said, “the biggest iOS release ever for our users.” The important updates include a redesigned lock screen with rich notifications, quick interactions with apps, and expanded use of 3D Touch. Users would also be able to remove the stock iOS apps, a feature requested by users from long. The other apps based updates we will discuss in other points.watch OS 3watchOS 3 was launched by Apple and will bring new enhancements to the Apple Watch experience. The third year update will allow watch apps to launch faster than before, and new set of watch faces has also been launched, along with apps for Reminders and Find My Friends. Another very important and new safety feature, watchOS SOS was previewed. watchOS 3 allows users to share your activity with friends. tv OS 10tv OS 10 is the name of next major version of the Apple TV’s software. tv OS 10 will offer single sign-on for the cable logins, and also now comes with its own dark mode. tv OS 10 will also include a number of Siri enhancements, as well as many improvements for watching live TV.Photos AppTaking a cue from Google Photos App, Apple has improved their Photos app. The update adds new object and scene detection for powerful search and sorting on Apple devices. Apple also stressed that all AI happens directly on the device itself – which keeps Apple’s claim of greater privacy compared to if the computation was done on the cloud.Apple MapsApple Maps has yet to give a serious threat to Google Maps, but Apple is trying hard and are making good updates. Apple Maps is getting an all-new design in iOS 10. Apple’s senior vice president of Internet Software and Services Eddy Cue says the new Maps is “a lot more proactive.” Maps will offer nearby restaurant suggestions and its redesigned look is extending to navigation. If there’s a lot of traffic ahead, Maps will proactively offer an alternative route and note how much time it would save.Apple MessagesApple Messages was looking outdated from some time now and receives new features in new update. New functionality seems to have taken inspiration from the likes of Facebook Messenger and Snapchat. Users will now be able to embed YouTube videos, easily send “stickers,” convert their text into emojis, or send pre-written responses with a quick tap. Another big update include ability for developers to integrate third-party app functions into a chat.Do you think we missed an important update, or something which you would have liked to see during WWDC 2016, but didn’t. Let us know in comments below.

  • Top 5 Ways of Improvising an Existing Enterprise Mobile App

    Top 5 Ways of Improvising an Existing Enterprise Mobile App

    Friday, January 11, 2019

    In the present scenario, companies and businesses are investing huge capital in order to get top-notch enterprise mobile apps. But, the majority of the enterprise apps don’t get the expected response from the users. There are many factors that lead to a lukewarm response of the enterprise apps in spite of investing huge money and efforts. In fact, there are some basic aspects of mobile apps development that are very pivotal for making any app a successful venture in terms of ROI and numbers of downloads.Here are the top five ways of improvising an existing enterprise mobile app –1. Competitors Analysis – Competitors Analysis has become a crucial part of every successful mobile app development process. It needs the in-depth study of pros & cons of the top competitor apps, for developing an enterprise mobile app ahead in every aspect. Competitor analysis projects a clearer picture of improvisations needed in the app.An enterprise mobile app needs to be superior in every single aspect for ruling the charts of the App Store. And competitor analysis is the only way of knowing every possible detail of any successful relevant app. From user-interface to features, users wants everything to be the best in the app. In the nutshell, we can say that only the best enterprise app manages to deliver up to the mark. And for developing best enterprise app competitor analysis is very important.2. User’s Reviews – The best way to knowing the shortcoming of any enterprise mobile app is through user’s reviews. The real test of any mobile app begins once it hits the app store. Users share their true and honest reviews after using the app for some days, weeks or maybe a month.Apps get appreciations for its good aspects and criticism for its flaws. These criticism or negative review helps in improvising the quality of the app in its next version. Users usually like the enterprise app that keeps on improvising and come up with innovative changes on regular basis.Developing an enterprise app and launching it on the app store is not just enough for its success. It needs continuous improvisation in the quality of app by working on user’s feedback. Continuously improvisation in the app, ultimately leads to positive word of mouth and increase ROI and numbers of downloads.3. Regular Updates – The best way to knowing the shortcoming of any enterprise mobile app is through user’s reviews. The real test of any mobile app begins once it hits the app store. Users share their true and honest reviews after using the app for some days, weeks or maybe a month.Apps get appreciations for its good aspects and criticism for its flaws. These criticism or negative review helps in improvising the quality of the app in its next version. Users usually like the enterprise app that keeps on improvising and come up with innovative changes on regular basis.Developing an enterprise app and launching it on the app store is not just enough for its success. It needs continuous improvisation in the quality of app by working on user’s feedback. Continuously improvisation in the app, ultimately leads to positive word of mouth and increase ROI and numbers of downloads.4. Continuous QA measurements – Introducing new updates are just not enough for any enterprise app for its long run on the app store. With new changes in the app, the scope of new technical issues and bugs increases. It needs regular QA measures (manual as well as automation testing) to make sure that the new changes are working fine on the app.It is very important to maintain the world-class quality assurance standards along with the new features in any enterprise mobile app. Because sometimes, many outstanding updates and features went noticed just because of the poor quality of app standards.It needs to take QA standard higher with every single app update to ensure the flawless user experience of the app.5. Out of the Box Approach – Many of the excellent enterprise mobile apps starts losing its users after a particular time. The Reason being the high expectations of the users from the app. Whenever an enterprise mobile app succeed, users want something more innovative and resourceful in its next version.Users lose their interest in the mobile apps that fails in introducing new features that can fulfill their needs. An enterprise mobile app needs to be designed and developed in such a manner that it can offer multiple features to the users. In the present scenario, users hate to download different apps for their different business needs. All they want is a single app capable of offering multiple business features.That is why it is very crucial to come out with some out of the box feature that can entertain different needs of the users. For thinking of the box, it needs a lot of research for understanding the user’s expectation from an enterprise mobile app.We hope this blog post will be helpful to the companies and entrepreneurs who are facing problems in their enterprise mobile apps performance.

  • Top 5 Ways of Improvising an Existing Enterprise Mobile App

    Top 5 Ways of Improvising an Existing Enterprise Mobile App

    Friday, January 11, 2019

    In the present scenario, companies and businesses are investing huge capital in order to get top-notch enterprise mobile apps. But, the majority of the enterprise apps don’t get the expected response from the users. There are many factors that lead to a lukewarm response of the enterprise apps in spite of investing huge money and efforts. In fact, there are some basic aspects of mobile apps development that are very pivotal for making any app a successful venture in terms of ROI and numbers of downloads.Here are the top five ways of improvising an existing enterprise mobile app –1. Competitors Analysis – Competitors Analysis has become a crucial part of every successful mobile app development process. It needs the in-depth study of pros & cons of the top competitor apps, for developing an enterprise mobile app ahead in every aspect. Competitor analysis projects a clearer picture of improvisations needed in the app.An enterprise mobile app needs to be superior in every single aspect for ruling the charts of the App Store. And competitor analysis is the only way of knowing every possible detail of any successful relevant app. From user-interface to features, users wants everything to be the best in the app. In the nutshell, we can say that only the best enterprise app manages to deliver up to the mark. And for developing best enterprise app competitor analysis is very important.2. User’s Reviews – The best way to knowing the shortcoming of any enterprise mobile app is through user’s reviews. The real test of any mobile app begins once it hits the app store. Users share their true and honest reviews after using the app for some days, weeks or maybe a month.Apps get appreciations for its good aspects and criticism for its flaws. These criticism or negative review helps in improvising the quality of the app in its next version. Users usually like the enterprise app that keeps on improvising and come up with innovative changes on regular basis.Developing an enterprise app and launching it on the app store is not just enough for its success. It needs continuous improvisation in the quality of app by working on user’s feedback. Continuously improvisation in the app, ultimately leads to positive word of mouth and increase ROI and numbers of downloads.3. Regular Updates – The best way to knowing the shortcoming of any enterprise mobile app is through user’s reviews. The real test of any mobile app begins once it hits the app store. Users share their true and honest reviews after using the app for some days, weeks or maybe a month.Apps get appreciations for its good aspects and criticism for its flaws. These criticism or negative review helps in improvising the quality of the app in its next version. Users usually like the enterprise app that keeps on improvising and come up with innovative changes on regular basis.Developing an enterprise app and launching it on the app store is not just enough for its success. It needs continuous improvisation in the quality of app by working on user’s feedback. Continuously improvisation in the app, ultimately leads to positive word of mouth and increase ROI and numbers of downloads.4. Continuous QA measurements – Introducing new updates are just not enough for any enterprise app for its long run on the app store. With new changes in the app, the scope of new technical issues and bugs increases. It needs regular QA measures (manual as well as automation testing) to make sure that the new changes are working fine on the app.It is very important to maintain the world-class quality assurance standards along with the new features in any enterprise mobile app. Because sometimes, many outstanding updates and features went noticed just because of the poor quality of app standards.It needs to take QA standard higher with every single app update to ensure the flawless user experience of the app.5. Out of the Box Approach – Many of the excellent enterprise mobile apps starts losing its users after a particular time. The Reason being the high expectations of the users from the app. Whenever an enterprise mobile app succeed, users want something more innovative and resourceful in its next version.Users lose their interest in the mobile apps that fails in introducing new features that can fulfill their needs. An enterprise mobile app needs to be designed and developed in such a manner that it can offer multiple features to the users. In the present scenario, users hate to download different apps for their different business needs. All they want is a single app capable of offering multiple business features.That is why it is very crucial to come out with some out of the box feature that can entertain different needs of the users. For thinking of the box, it needs a lot of research for understanding the user’s expectation from an enterprise mobile app.We hope this blog post will be helpful to the companies and entrepreneurs who are facing problems in their enterprise mobile apps performance.

  • 5 Reasons Why Enterprise Mobile Apps Need QA Services

    5 Reasons Why Enterprise Mobile Apps Need QA Services

    Friday, January 11, 2019

    Quality assurance is a very crucial part of any mobile application development process. Most of the mobile apps failing to deliver world-class QA standards don’t last for a longer period in the app stores. In today’s competitive world, users want every mobile app they use to be flawless and full of features that can offer them an amazing user experience.As a result, companies and entrepreneurs are taking no risk with the QA of their enterprise mobile apps. Apart from top-notch app development services, clients are also asking for uncompromised QA support nowadays. Many App Development Companies are charging separately for custom mobile apps QA and testing services. More importantly, clients are ready to pay them additional charges to make sure that their business app get appreciations from users & generate higher ROI for them.Let’s find out some more benefits of enterprise mobile apps QA and testing services that make them so demanded in the market nowadays –1. Branding – A bug free enterprise mobile app is one of the biggest resources for any business’s branding purpose. A business mobile application high on QA standards offers smooth navigation & performs a task in the least possible time. Users simply love the mobile apps with uninterrupted and engaging user interface. In a nutshell, we can say that mobile apps QA services help companies in establishing them as a brand in their respective domains.2. Higher Revenues – Users often spend more time on the bug free enterprise mobile apps that offers highly engaging user interface. Mobile Apps high on QA standards have a higher probability of generating better revenues as compared to other. As users avoid using those enterprise mobile apps that restrict them in buying stuffs because of bugs or any other technical issue.Buggy mobile apps have more probability of getting deleted by users because of their dissatisfactory user experience. Whereas, well-tested enterprise mobile apps enjoys a long run and don’t get deleted easily by the users.3. Lesser Maintenance – A buggy enterprise mobile app often goes out of the budget. The Reason being the regular maintenance it requires for fixing technical issues and bugs reported by the users. In most of the cases, the capital invested by the companies for the maintenance of the app get wasted. Usually, users lost their interest in the app because of their first bad experience with it.The chances of users coming back to that app again are very low. Users mainly prefer a business that can offer the best possible UI/UX. QA services ensure the mobile app sustainability and completion within the finalized budget.4. Cross Promotion – A bug free enterprise mobile app also work as a great marketing platform. Companies can use theirs existing enterprise app having good reputation among users for promoting their new business app. Introduction, a new enterprise through a popular existing app is a great idea. As, it adds creditability of the existing app to the new one.A new enterprise app promoted through a success app increases it chances of it becoming a successful venture on the app store and acceptance among users.5. More Numbers Of Downloads – Most of well-tested enterprise mobile app get positive word of mouth from the users. The positive review helps app in going viral among users and trending among the top apps on the different app stores.The positive user’s feedbacks ultimately lead to humongous numbers of app downloads. The huge numbers of app downloads help companies in maintaining user database that can be used in various ways for future endeavors.We hope this blog post will help our reader in understanding the importance of custom mobile app QA & testing services. At TechAhead, we make sure that every enterprise mobile app design and developed by us meets the world-class QA standards.

  • Mobile Web vs Native Enterprise Apps [Infographic]

    Mobile Web vs Native Enterprise Apps [Infographic]

    Friday, January 11, 2019

    One of the most FAQs that our clients usually asks us is, ‘How mobile web and native enterprise apps are different from each other?’For better understanding of this crucial question, we have created an Infographic. We hope this Infographic will present a clearer picture of differences between mobile web and native enterprise apps –For more Infographic, updates and, news from the mobile industry, stay tuned to our official blog space.

  • Ultimate Mobile App Stores List (2019)

    Ultimate Mobile App Stores List (2019)

    Friday, January 11, 2019

    At one time, social media consisted of just a handful of sites. Over time, however, numerous niche and specialty social media sites have proliferated, giving consumers more choices. The same is true of mobile app stores.App creators and consumers no longer find themselves limited to the Google Play Store and the Apple App Store. Many other options exist, and since they’re smaller than the Big Two, apps prove far more discoverable via these platforms.Mobile app stores designed for specific niches and industries or for particular markets deserve your attention if you want more app downloads and better visibility. No matter the nature of your app, you want people to use it and interact with your brand.Unfortunately, many mobile app stores have shut down over the last few years, creating confusion among both brands and consumers. That’s why we need an updated mobile app stores list so you know where to reach consumers in 2019.Android Versus iOSYou’ll notice that the majority of mobile app stores in our list below focus exclusively on Android devices. There are a few reasons for the imbalance between Android and iOS.For one thing, as of June 2018, Android market share stands at just over 54 percent. For another, it’s a far more open platform, installed on devices ranging from Samsung and LG to the Google Pixel Motorola phones. Additionally, Google Play has certain limitations and restrictions that the other app stores don’t have, which makes the alternatives more appealing to certain consumers.One of the exceptions, Cydia, is an online mobile app store designed specifically for jailbroken iOS devices. But we’ll go into that more below.App Submission and ListingsEach of the mobile app stores we’re about to share with you has different processing for submitting apps and getting them listed in their marketplaces. Some are more restrictive than others, and a few are more focused on hyper-specific categories of apps, such as games.Before you submit your app to an online marketplace or app store, read the submission guidelines carefully. Working with an experienced developer will ensure that your app meets minimum standards and can compete successfully against others of its type.The Ultimate Mobile App Stores ListWith those details out of the way, let’s look at our list of mobile app stores. We’ll start with the big two — Google Play and Apple App Store — and then look at the smaller, but no less viable, options for your mobile app.Google Play StoreThe Google Play Store, which hosts movies and other content as well as apps, was one of the first mobile app stores. It opened its doors in 2008 and exclusively targets the Android market. The platform boasts 2.6 million apps as of December 2018.While the Google Play Store has a robust search engine that makes finding apps easy for consumers, brands sometimes find that their apps get buried in search results. This doesn’t mean you shouldn’t list your app here — you should — but you also want to explore other Android-specific mobile app stores.Apple App StoreFor iOS users, the Apple App Store is often the first place to look for amazing new applications. According to Lifewire, the Apple App Store contains 2.1 million apps, though that number includes apps developed specifically for Apple TV and Apple Watch, among other products.Building your app for both Android and iOS users gives your app the best potential for discovery. However, you’re looking at nearly 5 million competitors in these mobile app stores, which is why you might want to consider listing your app elsewhere.Samsung Galaxy AppsMany device manufacturers have discovered that they can integrate their customers more fully under their brands by offering mobile app stores of their own. The Samsung Galaxy Apps store is just one example.Since Samsung can preload its own app store onto its Android devices, customers have the apps they want at their fingertips. Far fewer apps exist on marketplaces like this than on Google Play, so discoverability increases for app creators.LG SmartWorldLG has a similar mobile app store, called SmartWorld, that is automatically installed on LG phones. This app store also offers applications that are designed for LG TVs and other devices.Huawei App StoreThis mobile app store is primarily targeted to the Chinese market, with most app names and descriptions written in Chinese characters. Huawei is installed on many of the company’s devices and allows people in countries without access to the Play Store to download the apps they want to use.Sony AppsLike several of its competitors, the Sony Apps market is designed for people with Sony mobile devices who want to search natively on their phones or tablets without turning to Google Play. It’s geared primarily toward entertainment, but you can also find plenty of brand apps that offer other functionality, as well.Amazon AppstoreIt’s no surprise that ecommerce giant Amazon has branched into the app space. The Amazon Appstore hosts Android apps and comes preinstalled on devices like the Fire Phone and the Kindle Fire in place of the Play Store.Remember that consumers take the road of least resistance to get what they want. If they already have the Amazon Appstore on their device, they’ll search for an app they want there first, before downloading another marketplace.When your app appears for these customers, you save them the trouble of downloading more stores to their devices, which can help not only with brand recognition but also with brand loyalty.Plus, consumers with any Android-powered device can download the Amazon Appstore. As we’ve seen in other areas of commerce, Amazon tends to dominate the spaces it infiltrates, so expect downloads to increase.AptoideMany Android users choose Aptoide instead of the larger mobile app stores because of the ways it displays app listings. It’s highly intuitive and easy to navigate, which makes it an appealing alternative.Additionally, Aptoide remains just as broad as the other mobile application stores. You can find games, productivity apps, store apps, and more. Since it isn’t niche-specific, other than catering exclusively to the Android OS, it’s a great choice for any brand with an app.F-DroidConsumers who appreciate open-source software feel magnetically drawn to F-Droid, which is, as of this writing, the only Android mobile app store to offer free and open-source apps in a marketplace.It’s not the ideal choice for many brands because it flags any commercialized aspects of the app in the store. Additionally, the primary repository lists only apps that make their source code available.However, F-Droid also allows users to create their own repositories, which might include apps from brands that enable features like user tracking with no pushback from the user base. Exploring the various repositories takes time, but it’s worth the effort if you want your app available to as many people as possible.GetJarThe GetJar interface might look a little dated, but the simplicity of its website and mobile app store makes it a popular choice for both app developers and consumers. It’s an open app store, which means that it offers apps for Android, iOS, Windows, and other OSs.This unique approach endears it to many consumers, especially those who own devices with different operating systems. For instance, Android phone users might have iPads or Apple TVs in their homes.Over the years, GetJar’s open policy has made it vulnerable to people who upload apps infected with viruses. As long as you have anti-virus software installed on your device and you investigate apps before you download, however, you should stay safe.ACMarketWhether or not you want to host your app on ACMarket, you should be aware of this mobile app store’s existence. It’s designed specifically for cracked, hacked, or modded apps, which means that the apps found here have been altered to remove so-called “undesirable” features.If you’re concerned that your app appears on ACMarket, you can investigate the situation and warn your user base should the need arise.SlideMEAs you can see, there are lots of mobile app stores for Android, and SlideME is no exception. It’s one of the most mainstreamed alternatives to Google Play Store and hosts both free and premium apps in its listings.When it first launched, users complained about poor downloading and installation processes, but those quibbles have dramatically decreased. App creators can make their apps available to hundreds of thousands of users who prefer SlideME to Google Play Store.Uptodown MarketThis is another Android-specific mobile app store that also hosts applications for the Windows, Mac, and Ubuntu OSs. In terms of mobile apps, it rivals Google Play in a number of apps, app descriptions, and editorial reviews.One of the primary unique selling propositions of Uptodown is that human beings filter all the apps submitted for listing in the marketplace, which can cut down on malware, viruses, and issues with fake descriptions.Uptodown only offers free apps, which might make users more likely to search for content here rather than Google Play, and it has worldwide availability. Certain countries, including China, can’t access Google Play without a workaround, so Uptodown caters beautifully to those markets.Itch.ioAlthough Itch.io caters almost exclusively to games and gamers, it’s still worth mentioning. Many brands have discovered that gamification makes their apps more appealing and more likely to be used, and incorporating gameplay into an app can make it more popular.The great thing about Itch.io is that it was built for both developers and consumers, so it covers both bases beautifully. The interface isn’t as intuitive as some of the other alternatives on the market, but it possesses a clarity of purpose that makes it ideal for its audience.CydiaAs mentioned above, Cydia is different from the other mobile app stores on this list. It’s designed specifically for iOS devices that have been jailbroken. Those devices can’t access apps on the Apple App Store, so consumers who purchase jailbroken phones or jailbreak their own phones often use Cydia.neXvaThink of neXva as a mobile app stores with many different mobile app verticals that others have developed. It was built specifically for developers who want to control how their content is distributed among consumers, so it’s a highly useful part of any mobile app marketing strategy.BemodiOriginally known as the Opera Mobile Store, Bemodi is browser-specific to Opera and offers mobile app downloads via the web browser rather than a self-contained app. Consequently, it’s more useful to consumers who use Opera exclusively and who don’t want to load yet another app onto their devices.AppBrainAppBrain is simultaneously a collection of app promotion tools and a browser-based mobile app store. Brands can use AppBrain to make their apps more visible in various mobile app stores, including its own, as well as to drive more traffic to their app listings.1MobileThis Android-only online app store has been around for several years and developed an almost cult-like following. Although it focuses primarily on games and entertainment, it doesn’t discriminate when it comes to the types of apps it supports.AppoliciousOne of the selling points of Appolicious is that this mobile app store has very strict requirements about the specific apps that make it through its gatekeepers. Its goal is to provide the highest-quality free and paid apps on the marketplace, so getting your app listed here can improve visibility significantly.KongregateKongregate is one of the many mobile app stores that focuses on games and entertainment, yet has a robust selection of apps in other categories. Many consumers find their way to app stores because they’re looking for games, but discover brand-associated and other useful apps along the way.ApplandAppland is designed for both app launches and app downloads, which makes it an ideal part of marketing any mobile app. It offers functionality for Android, Windows, and iOS.Chinese Market Mobile App StoresMany mobile app stores have been created exclusively for the Chinese market. Although people in China and in other countries that can’t access Google Play can get mobile apps using a virtual private network, or VPN, many find it easier to use a Chinese app store instead.If you plan to use these online mobile app stores, you’ll need to create Chinese-language versions of your app. Following are some of the most popular mobile app stores for the Chinese market:Tencent Myapp360BaiduOppoAppChinaVIVOPP AssistantWandoujiaHiAPKFlymeHiMarket2345CoolmartAnzhi MarketMaoPaoTencent is perhaps the most well-known of these, providing its huge user base to hundreds of thousands of high-quality apps from all over the world. It’s known interchangeably as Tencent, Myapp, and Tencent Myapp.However, many of the other app stores have consolidated over the years, and although you can still access them individually, they’re actually part of the other markets.This is where marketing your app in online app stores gets confusing because you don’t want multiple, competing listings. When you’re researching online app stores, check to see whether the parent company owns other stores on your list. That way, you’re not doing extra work for nothing.Most of the Chinese-market mobile app stores support Android. A few also allow iOS apps to be distributed and downloaded, as well, though most don’t support Windows phones.Designing Your Mobile App Stores StrategyYou don’t have to put your mobile app in every available store, but distributing your app widely can increase downloads by a considerable margin. Plus, when consumers switch phones — and perhaps OSs — they’ll be more likely to take your app with them because there won’t be any barriers to entry.Keep in mind, though, that all the submissions in the world won’t make your app discoverable. You have to optimize your app for search so consumers can find it easily.Start with the name and description of your app. Think about what people might type in the app store to discover your app — keywords that best describe what your app does.Make sure you fill out every field available through the app store you’ve chosen. Some app stores, for instance, allow you to attach keywords or tags to your app, while others do not. Customize your description and form fields for the app store you’re currently targeting.Ask people who use your app via specific app stores to rank and review your app. Many mobile app stores take rankings into consideration when it comes to search results, so you don’t want to miss this opportunity.Finally, optimize your thumbnail and images for the specific app store. Some publish recommended image ratios so that your images render properly. Pixelated or stretched images turn off consumers because they look unprofessional.Final ThoughtsBuilding your mobile app is just the beginning. You need to keep track of the back end, submit it to mobile app stores, and make adjustments as technologies change. At BuildFire, we help take the guesswork out of building an app and provide a cost-efficient way to get your app released into the world.Knowing what online app stores appeal to you most and making sure you’re submitting to the best ones will help your app spread far and wide. Ultimately, you want people to use your app for years to come, but first they have to download it.There’s lots of competition. Everyone wants their apps to be successful, so you have to take the extra step to ensure your app is available to anyone who wants it.Which mobile app stores are most appealing to you? Why?

  • How to Value a Mobile App?

    How to Value a Mobile App?

    Friday, January 11, 2019

    Today, thanks in no small measure to platforms like BuildFire, there are more successful mobile, SaaS and marketplace apps in the market than ever before.While there are numerous different kinds of monetizable applications that can be sold—for instance, marketplace apps like those for Shopify and Magento which are often third-party “add-ons” and SaaS apps which are typically hosted in the cloud and accessed through a browser or proprietary client—mobile apps tend to be more universal in nature and refers to any application deployed locally on a laptop, desktop or mobile device.Here, we will refer to these universal apps as we focus on how to value an app.If you’re the owner of a profitable app with a proven track record of success, chances are you’ve wondered how much your app is worth. It’s a difficult question to answer, as each app business requires a detailed understanding of its unique complexities.Certain valuation drivers are industry or macro-related, so exit planning should be a consideration from day one to ensure that when you are ready to sell, your app is in the best possible position.Some crucial factors, such as the age of the business and niche cannot be improved after the fact. In this article, we will focus primarily on the drivers that influence an app’s value while also improving the operations and profitability of the business in the meantime.Many variables go in to accurately valuing app businesses and you can explore them in a greater detail here. Typically, some of the most important tend to be: While you may not yet be considering selling your business, understanding what makes an app attractive to potential buyers can help you build value—not only at the time of sale but during the time you’re operating the business.No matter which stage of your business journey you are in, taking action wherever possible to positively impact the valuation drivers we outline in this article can substantially increase the value of your app.Establishing Baseline EarningsThe first step to determining the value of an app is to evaluate earnings. Earnings will be the baseline to which other valuation drivers will be applied.Depending on the amount of gross revenue and overall structure of a business, we apply two different methods to establish baseline earnings: SDE and EBITDA.Let’s take a quick look at both:Seller’s Discretionary Earnings, or SDE, is typically applied to apps with an estimated valuation of under $5 million with an owner-operator model. With the owner leading the business, it is common practice to charge personal expenses to the business entity for tax purposes. Additionally, an owner will often pay themselves a salary.The combined amount of salary and personal expenses may comprise a significant amount of gross revenue. When using SDE, this gets “added back” to the final earnings determination. This helps determine the true underlying profit potential of the business, which might be obscured without the “add-backs.”Earnings determinations of apps whose estimated value exceeds $5 million and are typically not owner-operated are calculated using the more complex Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA) formula. EBITDA is an industry-standard method of analyzing the operational performance of larger companies.By discounting expenses like interest and taxes, EBITDA provides an accurate snapshot of the operational efficiency and earnings of an app business.Larger, more strategic acquisitions often use revenue multiples for high-growth businesses in order to account for one-time investments and provide an accurate picture of the earning potential of the business.Once a clear picture of earnings is established using either SDE or EBITDA or a combination of both, the following valuation drivers help determine the true value of an app business.Mobile App Valuation DriversAbandonmentRelated to the number of downloads, and of similar importance, abandonment refers to customers failing to use your app after downloading it. Abandonment is a significant challenge for app developers and marketers. It is estimated that, on average, one in four mobile apps are abandoned after a single use and lose 77% of Daily Active Users (DAU) within three days of installation.If your abandonment rate is high, conduct a thorough examination of your onboarding process. Look at drop-off points and use them to determine ways you can optimize the process to entice downloaders to use your app. Elasticode can help you optimize your user onboarding experience. Clevertap gives you powerful insight into how users are utilizing your app and aids in developing drip email campaigns to keep your app’s users engaged.FinancialsIt should go without saying that having complete and verifiable financial records is a requirement when valuing any app. Despite this fact, many owners neglect to follow accounting best practices, especially in the early stages.Accounting packages like Intuit’s Quickbooks eliminate virtually all the friction involved in keeping your books up-to-date. Quickbooks syncs with your bank accounts in real time and offers instant access to valuable reporting such as cash flow forecasts and profit-and-loss statements.Using Quickbooks, or similar software, and following accounting best practices from the start is one of the best investments you can make in the long-term value of your business.GrowthOne of the critical factors any potential buyer will look at is growth. It is virtually a given that an app with growth figures that are trending upwards will be a more attractive target for acquisition than one with stagnant or declining growth.Growth is another area where documentation is imperative. From as early a stage as feasible, your business should utilize industry standard tools like Google Analytics for Mobile Apps to measure your app’s growth, as well as go beyond basic Google Analytics functionality.The more detail you have when measuring your app’s performance, the better. Look into building custom reports that will help you get the most out of your analytics.There are various tools to help you get even more granular with your analytics. App Annie for iOS and AppsFlyer for Android are two of the most popular and powerful.Owner InvolvementAs an owner, are you spending more than 20 hours a week operating your app business? Limiting owner involvement in favor of outsourced assistance (or employees) is one of the best ways to increase the value of your business as most buyers are looking for passive income.With few exceptions, buyers are typically not seeking to acquire a business that requires their full-time involvement, preferring that there be some help in place, even if this reduces the baseline earnings (note: this can lead to higher multiples to more than offset the decrease in earnings).Quality of Code and DocumentationCode is the backbone of any app. Any potential buyer will insist on doing a thorough analysis of an app’s code, data architecture, and supporting documentation as part of their due diligence process.Building your app using industry-agreed coding best practices from the ground up is one of the best investments in value you can make.Any compromises could lead to considerable expense in future if the code or documentation needs to be substantially rewritten to comply with a buyer’s requirements.Concentration of Earnings and Platform RiskConcentration of earnings can be explained as having “too many of your eggs in one basket.” While this a concern for most businesses, it is of particular concern to owners of apps.Many apps are dependent on a single product, monetization method or niche, making them particularly vulnerable to unforeseen change.Apps are also unusually susceptible to platform risk. The vast majority of mobile apps are reliant on two platforms: the Apple App Store and the Google Play Store. This dependence makes app owners highly vulnerable to change in either platform’s policies and technology.At a minimum, this reliance on third-party platforms means apps will require frequent updates to remain viable. Of less likelihood is the concern that changes to either one or both of the platforms will render an app redundant or unsellable.This is a risk to which developers of cloud-based apps, for example, are less susceptible.Active UsersWith apps, a user’s level of activity and engagement should be measurable on a very granular level. For many apps, this metric is even more important than the number of downloads as it gives a more accurate picture of how the target market is using the app.Not only will this information lead to a more accurate valuation, but it should also prove invaluable when it comes to updating and improving the design and performance of your mobile app.AgeWhile this is a driver that can’t be artificially improved, the age of an app is nonetheless an important factor in determining its value. Buyers value stability and sustainability, and verifiable financials reflecting consistent profitability over time speak for themselves.This is especially true where platform risk is a concern. With this in mind, it typically follows that the younger the app business, the higher the likely risk profile required, and therefore, the smaller the pool of buyers.The effect of age as a valuation driver changes after the one-year mark, but most sellers choose to wait until the two-year mark before selling, using the period between the first and second year to exit plan. After three years, the age of the business becomes an asset and can lead to a premium valuation.App businesses with longer track records of success may fetch a higher multiple, particularly if the growth of the business is still trending upwards after three years or longer.CAC and CLTVYour app’s customer acquisition cost (CAC) plays a vital role in establishing the value of your app, particularly as it relates to customer lifetime value (CLTV). CAC refers to the amount of money you spend in acquiring a new customer.CLTV refers to the amount of revenue a customer provides over the lifetime of their use of your app. If your CAC markedly exceeds your CLTV, it will be difficult for your app to enjoy long-term success.The general rule of thumb is that a CLTV/CAC ratio of 3 is ideal for most app businesses.Streamlining sales and marketing processes is one of the best ways to improve your ratio of CAC to CLTV.Regularity of RevenueAgain, related to a potential buyer’s desire for sustainability and stability, is the importance of regularity of revenue.Have there been periods of anomaly where the earnings of your app business have spiked or dipped significantly? Have you identified the reason for this and taken steps to help ensure it won’t happen again?If it can’t be prevented is there at least a trend, such as seasonality, that makes the regularity of your app’s revenue easier to predict?Number of DownloadsThe primary metric most universally used for evaluating the performance of an app is the number of downloads it has from the relevant app stores.If your app is not experiencing sufficient traction with consumers based on the number of downloads, it will be difficult for it to succeed.Be proactive in addressing this vital concern. Start by examining the volume of traffic to your app’s webpage on the relevant app stores. If you’re receiving an acceptable volume of visitors but they aren’t converting into customers, your traffic acquisition is likely not at fault.The average app store page conversion rate varies widely by industry. One study of over 10M app users found an overall average conversion rate of 26.4%. The study further revealed that the most telling factor of app store conversion rate was traffic source; more than 50% of app users found the app via app store search.There are three likely factors responsible for a visitor’s failure to convert:Your app doesn’t appear to solve a big enough problem for its audience or doesn’t appear to solve the problem well;The content on your app store page isn’t compelling enough to convince visitors to convert; and/orNegative reviews and ratings are having a harmful impact on consumer perception.You should always be working to improve the performance of your app and your sales funnel. Proactively address any legitimate concerns from negative feedback by responding to reviewers and making the necessary revisions to your app’s functionality.Another step you can take to address a low app store page conversion rate is A/B testing the various elements of your app store page, such as app screenshots, descriptions, icons, and videos. Splitmetrics is designed to help you do just that.Reviews and RatingsOne of the best and most cost-effective methods to boost adoption of your mobile app is to build social proof through positive ratings and reviews. Encourage your active users to leave ratings and reviews on the relevant app store by incorporating reminders into your app.Be sure to keep them unobtrusive—the last thing you want to do is frustrate users with endless requests to rate and review the app. If a user is actively using and enjoying your app, they are unlikely to hold an occasional reminder to rate the app against you and are more likely to leave a positive review.Positive reviews can have a dramatic effect on your conversion rate. Recent changes to the Apple App Store’s search engine algorithm take user reviews into account and affect an app’s discoverability on the platform.Google Play also utilizes user reviews to determine app quality which will also impact your app’s search ranking.Standard Operating Procedures (SOPs)Even if your app business runs like a well-oiled machine, it’s important to thoroughly document every single operational activity and process using industry standard methods.SOPs will render the transfer of operational responsibilities to a new owner much more feasible and reduce the amount of time you may spend training a new owner.It also has the additional benefit of helping you to streamline and standardize your processes, which is a must when delegating responsibilities to others and scaling your business.SweetProcess is a SaaS app designed to help you systemize your processes and greatly facilitates the creation of thorough SOPs.TrafficTraffic is the lifeblood of any online business—the same is true for most apps. You need to drive traffic to your site and/or the relevant app stores, convert visitors into leads, and convert leads into customers.Whether you do this primarily through organic or paid search, it is important to document where your traffic comes from. At a bare minimum, utilize Google Analytics to track and document your traffic, right from the start.Your traffic data is vital not only for an accurate valuation but will prove invaluable for monitoring and improving performance.Final ThoughtsThanks to plug-and-play platforms like BuildFire, creating a successful mobile app is easier than ever. Having an understanding of the factors that go into valuing an app can help you build your app business with value in mind right from the start.Many of the processes outlined above, from keeping accurate records of financials, traffic, and growth, to developing your app using coding and documentation best practices, are much easier to implement in the early stages of your app business.Not only will these measures help prepare you for a successful exit from your app business in the future, but they also provide a solid framework for making crucial decisions throughout your business journey.Looking for further information? FE International, a leading M&A advisory for online businesses, offers an in-depth of exploration of how to value a mobile app.About the Author: Since founding FE International, the leading M&A advisory for online businesses, in 2010, Thomas Smale has consulted hundreds of digital entrepreneurs on exit strategy, growth, and business development. He is a highly sought after speaker at digital conferences worldwide. Thomas knows what it takes to bootstrap a business, growing FE International from nothing into a global concern with offices in New York, London, Boston, and Singapore while consistently doubling annual revenue and average deal size.  He writes a weekly column for Entrepreneur, and is a regular contributor to the FE International blog as well as many other prestigious online outlets.

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